I help hardware and IoT companies build better products with fewer surprises. I work alongside you, as advisor or hands-on, wherever it's needed most.
- Product strategy and positioning
- What to build, for whom, and how to take a position in the market. Align strategy, customer needs and what the team can actually deliver.
- Concept and pilots
- Test the assumptions early — commercial, technical and financial. Ideally before you've built something you can't easily change.
- Profitability and value chain
- What the product costs to build, sell and support. COGS, margins, distribution and cash flow, and where in the chain things can improve.
- Architecture and delivery
- Technical choices that hold up through production, field deployment and years of operation.
- Team and process
- Help teams across the business ship steadily, especially when the organisation grows faster than its routines.